To promote Non League Day 2014 Vanarama linked with former Southampton FC and England legend Matt Le Tissier. Vanarama pledged to make a 10p donation to Prostate Cancer UK on behalf of every football fan attending a Vanarama Conference fixture on Non League Day.
Thanks to the launch of a social media campaign, Vanarama helped raise the profile of Non-League Day. Football celebrities and football fans created thumbs up images, adding the hash tag #thumbsup4nld resulting in a social media boom that encouraged a total of 38,675 fans to attended Vanarama Conference fixtures, enabling us to raise a fantastic £7,735 for Prostate Cancer UK.
Vanarama's Brand Director Steve Mark presented the cheque to Mark Bishop on 15th October and enjoyed a tour of their London Head Quarters. He saw first hand the hard work they are doing to raise awareness and funds to combat Prostate Cancer in the UK.
"We are delighted with the success of Non-League Day 2014," explains Vanarama's Managing Director, Andy Alderson. "As well as raising vital funds for Prostate Cancer UK, we were overwhelmed with the way the fans engaged with the thumbs up campaign. More than 4,600 unique hash tag tweets and in excess of 30 million timeline deliveries were made for, #thumbsup4nld. Importantly, behind the stats the real warmth, humour and depth of feeling for the Vanarama Conference, evident in the tweets, was heart-warming. Encouraging growth in grass roots football is vital to our nation's game. We were just-shy of the all time attendance record for Non-League Day. This is our first year of sponsorship of the Conference, so from a standing start we're really proud of that. Raising thousands for charity to boot makes it even more worthwhile."
Mark Bishop, Director of Fundraising, Prostate Cancer UK, said "Using football as a way of talking to men about a disease that kills one man every hour has proved incredibly powerful. Reaching out through the grassroots game has helped us spread our net further through clubs and supporters. We're so grateful to the fantastic backing from Vanarama, over a hugely successful weekend. By so generously doubling their donation they are helping us in our quest to save men's lives"
